Everything is shrinking at the grocery store expect for prices. We've all noticed the downsizing going on in packaging (if you haven't better let someone else do the shopping). Ice cream, milk, oj, cereal, coffee; you name it, you get less for the same price or more. The new half dozen is 5 (better count next time).It's not false advertising. It's just relying on the typical disconnected consumer not to notice. Why doesn't that product go as far as it used to? Look at the label. We have recently been taught to focus on ingredients (anything with sugar in the top 3 should be left on the shelf). Great marketing, distracts us from content. Gee, just like political ads!
Now more than ever, vigilance is key.
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